What We’ve Been Up To

We designed the graphic video shown on this billboard
Four people smiling and posing for a photo indoors in front of a black and yellow sign that reads 'Mdantsane FM 89.5 MHz' with a yellow graphic line. Uyanda Hlangabezo Big Brother Season 5 'Umlilo'
People smiling and posing for a photo indoors in front of Mdantsane FM 89.5 MHz offices. Uyanda Hlangabezo Big Brother Season 5 'Umlilo' Honey Badgers Fans
Group of six people taking a selfie in front of a black and yellow radio station banner, smiling and posing for the photo.

Mdantsane FM & Uyanda Hlangabezo: A Big Brother Mzansi Collaboration

Mdantsane FM, and Uyanda Hlangabezo, the Finalist runner-up of Big Brother Mzansi: Umlilo (Season 5). Mass Media strategically organized this partnership as part of the show's end-of-season promotion.

The campaign's success is a testament to the power of a well-executed organic collaboration. In just one week, the promotional post generated remarkable statistics, including:

  • 2,131 Likes & 50 Comments: Demonstrating extremely high levels of community engagement and interaction.

  • 84,094 Views & 56,619 Reach: Highlighting the post's widespread visibility and the effectiveness of our strategy.

What makes these results even more impressive is that they were achieved entirely through organic efforts, with no paid advertising involved. This campaign showcases our ability to create impactful, high-performance content that captivates audiences and delivers exceptional results for our clients.

Four people smiling and posing for a photo in front of a black and yellow banner with the text 'Madantsane FM 89.5 MHz.' The group includes two men and two women, with one woman making a peace sign. One man is wearing a white polo shirt, the woman next to him is in a beige blazer, the woman in the middle is in a black top and striped pants, and the man on the right is in a red graphic t-shirt and black beanie.
Three people posing in front of a radio station banner. The woman on the left is smiling, wearing a tan coat, and has long braided hair. The woman in the middle is smiling, wearing a black sweater with a collared shirt, and has red braided hair. The man on the right is showing a peace sign, wearing a red T-shirt with a graphic of a hand and butterflies, and a black head covering.
Four people, three women and one man, smiling and standing close together in a room with a black and yellow banner in the background.

Mdantsane FM & Muzi the Mbuzi: A Big Brother Collaboration

Mdantsane FM, and Muzi the Mbuzi, a popular contestant from Big Brother Season 5 'Umlilo'. Mass Media strategically organized this partnership as part of the show's end-of-season promotion.

The campaign's success is a testament to the power of organic reach and a well-executed collaboration. In just one week, the promotional post generated remarkable statistics, including:

  • 373 Likes & 29 Comments: Demonstrating strong community engagement.

  • 69,312 Views & 39,972 Reach: Highlighting the post's widespread visibility.

What makes these results even more impressive is that they were achieved entirely through organic efforts, with no paid advertising involved. This campaign showcases our ability to create impactful, high-performance content that captivates audiences and delivers exceptional results for our clients.

Two men standing together in front of a step-and-repeat backdrop with logos and text, one with an arm around the other's shoulder, both wearing sunglasses and smiling.
A man and a woman posing together at an event. The woman is wearing glasses, a colorful headwrap, and a sash that reads "2022 Queen" with various logos. The man is wearing a black polo shirt with logos. They are standing in front of a backdrop with text and graphics.
A woman and a man posing together at an event, standing in front of a backdrop with various logos and text, including 'Potjie Sundays', 'Eastern Cape Hustlers Awards', and 'Phakisa MZA Seminars & Exhibitions'. The woman is smiling, wearing a blue cap, cream blazer, black top, cream pants, and holding a phone and event booklet. The man is wearing a black t-shirt, colorful patterned shorts, sunglasses, and gold jewelry.
Three men standing under a pink canopy with event banners in the background, at an outdoor event. The man on the left is wearing a checkered shirt with a delegate badge. The man in the middle is wearing glasses and a black polo shirt. The man on the right is wearing a white T-shirt with a logo and a red cap, holding a camera. There are plastic bags and a water bottle on the table in front of them.

Mdantsane FM & The Phanda Mzantsi Business Summit

A strategic collaboration between our client, Mdantsane FM, and the Phanda Mzantsi Business Summit. Organized by Mass Media Productions, this campaign was designed to kick off Mdantsane FM's year-end December holiday campaign with a focus on business and entrepreneurship.

The images in this compilation showcase key moments from the event, including an appearance by Laduma Ngxokolo, the founder of the globally recognized South African knitwear brand, MAXHOSA AFRICA. Through this collaboration we demonstrate our ability to secure and manage high-profile partnerships that not only increase brand visibility but also align with our clients' values and strategic goals.

Group of seven people dressed in formal and glamorous attire, standing outdoors under a cloudy sky, smiling for the camera.
Two men in formal attire with microphones at an outdoor event, one wearing a white suit with red and black accents and glasses, the other in a light-colored shirt with a tie and headphones, smiling and talking.
Three people dressed in formal attire standing outdoors at an event with umbrellas and a wire fence in the background.

Mdantsane FM & The Berlin November: A Strategic Partnership

A collaboration between Mdantsane FM, and the prestigious Berlin November Horse Race. Mass Media was the driving force behind this partnership, which was strategically organized to kick off Mdantsane FM's year-end December holiday campaign.

The pictures in this compilation showcase the dynamic environment of the event, including moments with the Eastern Cape Premier, Oscar Mabuyane. This campaign highlights our ability to secure high-profile partnerships and create impactful, large-scale events that generate significant brand visibility for our clients.

The video at the top of this page was taken from the Berlin November Horserace SA music festival billboard. The graphic visual on the billboard was designed by Mass Media.

Group of seven people standing under a white canopy with a black and orange backdrop that says 'CellC'. They are wearing black and orange clothing or accessories and making a salute gesture with their right hands. There is a table in front of them with black shoes and orange water bottles with the CellC logo, as well as black hats on the table.
Group of children and adults standing outdoors under an orange tent, holding red boxes labeled 'Bright Stars'.
A young girl in a school uniform smiling as she receives a donation of an orange water bottle from a woman in a black and orange jacket, outdoors on a sunny day with a grassy area, trees, and parked vehicles in the background.
Group of children and adults in front of a branded booth holding packs of brown bread at an outdoor event.

Mdantsane FM & Cell C: A Community-Focused Marketing Campaign

A powerful collaboration between our client, Mdantsane FM, and the corporate sponsor, Cell C. As the strategic force behind this initiative, Mass Media was responsible for the full-cycle planning, organization, and execution of this impactful campaign.

Our goal was to create a meaningful event that would resonate with the local community. The campaign centered on a donation drive where Cell C provided essential school shoes to students at Sakhile Senior Primary School who were in need of school uniforms.

We also successfully brought in Star Bread Bakeries, a prominent East London company, as an additional sponsor. This partnership strengthened the campaign's local ties and amplified its reach, demonstrating our ability to forge valuable collaborations that benefit both our clients and the community.

This project is a testament to our commitment to creating marketing campaigns that not only achieve our clients' goals but also make a tangible, positive difference.

Container of Alpha Nutrition Power Creatine Monohydrate Gummies with strawberry watermelon flavor, surrounded by a watermelon slice and a strawberry, on a gym floor with motivational gym signs in the background.
A container of Alpha Nutrition Power Creatine Monohydrate Gummies in strawberry watermelon flavor, surrounded by fresh watermelon and strawberries, with some gummies placed beside the container.

Alpha Nutrition Power: TikTok Ad Campaign

A highly successful paid advertising campaign for Alpha Nutrition Power Creatine Monohydrate Gummies. Mass Media Productions was responsible for creating this custom TikTok video ad and managing the paid campaign. We also designed the graphics for this product's branding. We created this entire ad video using AI, which is part of our strategic service offerings.

The campaign's success is a testament to our ability to create engaging video content and leverage TikTok's algorithm to deliver exceptional results. Within a short period, the campaign generated remarkable performance metrics:

  • Impressions: 6,150,000

  • Views: 4,600,000

  • View Rate: 75%

  • Clicks: 105,000

  • CTR (Click-Through Rate): 1.71%

The high click-through rate is a key indicator of a highly engaged and well-targeted audience, proving the effectiveness of our strategy. The campaign successfully connected with users who showed a strong interest in fitness and supplements, driving them to take action.

A jar of Meta Lab Vegan protein powder with cocoa chocolate flavor, a glass with chocolate shake, and some pieces of chocolate on a brown surface with a green background.
Cylindrical container of Meta Lab Vegan protein powder with cocoa chocolate flavor, featuring colorful abstract illustrations and labels indicating ingredients and nutritional info.

METALAB SUPPS: Facebook Ad Campaign

A successful paid advertising campaign for METALAB SUPPS, an ultra-premium supplements brand. Mass Media Productions was responsible for the full-service campaign, including the design of the product's branding graphics and the creation of the entire ad video using AI, which is part of our strategic service offerings.

The Facebook campaign's success is a testament to our ability to create engaging video content and manage paid ads that deliver exceptional results. The campaign's remarkable performance metrics include:

  • Total Impressions: 9,800,000

  • Total Reach: 7,500,000 unique users

  • Ad Frequency: 1.3, which indicates a healthy frequency for building brand awareness without causing ad fatigue.

  • Total Video Views: 6,500,000

  • Video Play Rate: 66.3%

  • Click-Through Rate (CTR): 1.45%

The ad also generated significant audience engagement, demonstrating that its message resonated with the target market:

  • Total Post Engagements: 210,000 (including likes, shares, and comments)

  • Total Shares: 12,000

  • Total Comments: 7,800

  • New Page Likes/Followers: 15,000

These results highlight our ability to not only drive impressions and views but also to build a highly engaged community and grow brand awareness for our clients.